You don't need more leads.
You need buyer commitment.
The Conversion Lab turns active German buyer interest into structured progression toward commitment — a case-based execution cadence, not another accelerator.
Built for Startup Welcome Package alumni with live German deals
The Lab is not for teams with no active German situation yet. It exists for founders already in the room — navigating pilots, evaluations, and procurement — who need interest to become commitment.
✓ This is for you if…
- ✓ You're an international B2B tech founder or growth team with active German conversations.
- ✓ You're navigating pilots, evaluations, partner discussions, or procurement pathways.
- ✓ You need to translate interest into a concrete next commitment.
- ✓ Germany is strategically relevant — and you're serious about it.
– Not the right fit yet if…
- – You have no active German buyer situation to work on.
- – You're looking for generic sales coaching or networking.
- – You want curriculum modules rather than live case work.
- – You're too early to define a real decision path.
A structured cadence for closing German deals
Bi-weekly remote sessions where we work on your real German buyer cases — the concrete blockers, the internal decision-makers, and the next binding step. German deals rarely fail loudly. They drift. The Lab exists to keep yours moving.
Structured progression
Progression doesn't happen automatically. Every session drives your deal one measurable step closer to commitment.
Real case work
The unit of work is a live case — a real buyer, a real blocker, a desired commitment — not a theory module.
Operator challenge
Cases are prepared and pressure-tested in advance by an operator team with decades of internationalization experience.
Peer acceleration
A strong room raises standards, reduces blind spots, and makes progress visible. Every case is relevant for everyone.
Pain & delta diagnosis
We diagnose real decision pressure and track the delta — what changed since last session — to decide where to push.
One binding next step
Leave every session with one concrete action — owned by one person, executable before the next session.
How each session works
We don't collect status updates. We pressure-test the path toward commitment — the same logic, every time.
Delta focus
What changed since last session — expected, unexpected, and the most relevant shift in buyer behaviour.
Real blocker
What prevents the next decision? Urgency, authority, value, or internal risk — in decision mechanics, not abstractions.
Next step
One concrete action that moves the conversation forward toward an irreversible, binding commitment.
Commitment standard
Concrete, owned by one person, executable before the next session. Weak commitments slow progress.
Voices from the program
Founders from past Startup Welcome Package batches on their experience entering the German market.
Startup Welcome Package 2024
90-second highlight reel · Batch #5
Founder testimonial
On market entry & traction · Batch #7
Founder testimonial
On the Stuttgart region & support · Batch #7
“We had enthusiasm from a German buyer for months. The Lab helped us name the real blocker and define one binding next step — that's what finally moved it.”
“Instead of another pilot conversation, we got to one funded validation phase with an internal sponsor. That reframing was worth the whole program.”
“The peer room is sharp. Working other founders' German cases exposed patterns I'd completely missed in my own deal.”
Written quotes above are anonymized placeholders and will be replaced with consented, attributed testimonials from Welcome Packagers.
Simple, monthly, no lock-in
- Bi-weekly remote sessions & structured case review
- Fixed cohort, max. 8 teams
- Monthly basis · cancel anytime with 30 days' notice
- B2B only · EU VAT reverse-charge applies
Embedded in the Startup Welcome Package framework
The format continues the work you started as an SWP participant and is financially supported by WRS.
Participation runs monthly and renews automatically. Termination by email is sufficient — no long-term contract, no seat-selling. A strong room matters more than a full one.
Secure your seatBring your live German case
Tell us about your active German deal. We invite real cases into a structured decision environment — not seats to fill.